I Can't Believe Americans Ate That Much Butter!

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Jun 27, 2014 4:42 PM CUT

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A worker packs butter at the production site of the Isigny-Sainte-Mere dairy co-operative in Isigny-sur-Mer, northwestern France, on April 4, 2014.

A worker packs butter at the production site of the Isigny-Sainte-Mere dairy co-operative in Isigny-sur-Mer, northwestern France, on April 4, 2014.CHARLY TRIBALLEAU—AFP/Getty Images

Dan Kedmey

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Jun 27, 2014 4:42 PM CUT

Americans have rekindled their love affair with butter. The Wall Street Journal reports that the average American downs nearly 23 sticks of butter a year, pulling ahead of margarine for the third year running. The reversal in tastes coincides with a growing backlash against processed foods and new research suggesting that fat might have been unfairly singled out for vilification.

But don’t call it a comeback. Butter consumption today has got nothing on the roaring twenties, when the average American used to spread, melt and eat it with abandon, downing 18 pounds, or roughly 72 sticks a year.

Stocks were up, butter was booming and nobody saw the crash coming.

[WSJ]